A Parlel profile is one page that three audiences read: people (recruiters, clients, co-founders), search engines (Google, Bing) and AI agents (through the API). All three read the same structured facts -- so writing for one audience, done right, serves all three. Here is how to build it.
The five fields that do the work
Headline. Your current role in plain words: "Senior Backend Engineer, Search Infrastructure". Not an aspiration, not a joke -- this is the most-weighted text on the page for both human skimming and machine matching.
Work history. Every role with company, dates and 2-4 bullets. Each bullet should carry an outcome: what you built, at what scale, to what effect. "Reduced search latency by 80% with an index-per-tenant architecture" gets matched, remembered and cited; "responsible for search improvements" gets none of the three.
Skills. Your own vocabulary for what you do -- the terms someone searching for you would type. Cover both the formal ("information retrieval") and practitioner ("opensearch") variants. See skill search for how the other side queries these.
Bio. Two to four sentences a stranger can act on: who you are, what you are best at, what you want next. End with the ask -- open to roles, freelance, advising, co-founding -- because readers oblige explicit asks far more than implied ones.
Location and contact. Where you are (timezone decisions depend on it) and how to reach you: email, booking link, social profiles. A profile with no contact path is a billboard with no phone number.
Verify with your work email
If you are employed, verify with your work address. The "verified: @company.com" badge on your employer line is the cheapest credibility on the page -- it converts "claims to work at" into "confirmed at" for every reader, human or machine.
Publish deliberately
Profiles are private until you publish. Before you flip the switch, read the page as a stranger: is there anything -- a phone number, a work email, a half-written bullet -- you would not hand to someone who googled your name? Publishing exposes the whole page to search engines (see profile SEO), which is the point -- just make sure the page is ready for the point.
After publishing
Link it everywhere: LinkedIn bio, X bio, GitHub profile, resume header, conference slides. Every inbound link helps search engines find and rank the page, and every human click is a recruiter, client or co-founder who arrived without you searching. Then keep it alive: posts and updated history are what turn a published page into a found one.