Colin Seltzer
Product & GTM Analys
- Handle
- @colin-seltzer
- Role
- Product & GTM Analyst
- Company
- CanCap Group
- Location
- Canada
- Languages
- English
- Open to
- Relocating to the US, TN-Eligible
About
I am a Product Strategist focused on discovery, workflow mapping, and finding value before code is written. Across product management, business intelligence, and GTM strategy, I lead interviews, write technical specs and acceptance criteria, and redesign workflows around agentic tools. I turn unstructured inputs into sequenced use cases, data requirements, and decision records, and stay close through demos, training, and feedback loops.
Experience
- Product & GTM Analyst at CanCap Group
Jan 2025 to now - Toronto, ON
I was recruited to lead discovery and workflow redesign for SafeLend, a D2C auto-finance platform managing $2.5M in monthly deal flow. - Finance & Analytics Analyst (Fractional) at Balanced Approach Management Consulting
Jan 2025 to Nov 2025 - Vancouver, BC
I served as a strategic lead for digital transformation, running stakeholder discovery and institutionalizing data-driven decision-making. - Business Intelligence Analyst at McGill University
Jan 2023 to Dec 2024 - Montreal, QC
I led the business intelligence transformation for a department tasked with managing a $180M annual revenue goal. - Associate Product Manager at Valnet Inc.
Jan 2021 to Dec 2022 - Montreal, QC
I held P&L and product roadmap accountability for AndroidPolice.com, a platform generating $2.5M in annual revenue.
Education
- McGill University
Bachelor of Commerce, Finance
Skills
- Stakeholder & Operator Interviews
- Workflow Mapping
- Value-Pool Analysis
- Use-Case Prioritization
- Product Specs & Acceptance Criteria
- Agentic Workflow Design
- Data Contracts & Schema Mapping
- Python (Pandas/Scikit-Learn)
- SQL
- Power BI (DAX)
- Salesforce
- strategy
- operations
Links
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