A role published on Parlel is read in three places at once: by candidates on the job board, by Google for Jobs through structured markup, and by AI agents through the API. One publishing flow feeds all three -- if you write the posting right.
Before you publish: verify
Verify your company first. Candidates filter toward verified employers, every role page carries the company's verification state, and an unverified posting asks the reader to trust an unidentified author. Verification takes minutes and upgrades every role you will ever publish.
Write the posting for three readers
The candidate wants specifics: responsibilities, stack, seniority, location posture, comp band if you have one. Concrete postings attract concrete applicants; vague postings attract volume you will have to filter by hand.
Google for Jobs reads the JobPosting structured data Parlel renders server-side on every open role page -- title, employer, location, employment type. Because the markup is in the served HTML (not built in JavaScript), Google indexes it directly, and Parlel additionally pushes new postings to Google's Indexing API on publish. Your part of this contract: accurate titles and locations. A "remote" role with an on-site location field confuses the index and the applicant alike.
AI agents read the same posting through search_jobs and get_job (MCP guide: https://api.parlel.com/mcp). Agents match literally -- they do not infer that "customer-obsessed problem solver" means "support engineer". Plain titles and explicit skills are machine-readable kindness.
Closing matters as much as publishing
When a role fills, close it promptly. Closed roles leave the board and the sitemap immediately (the page itself stays live so existing citations never 404 -- a deliberate choice), which keeps your company page honest and the job index clean. A company page full of stale postings reads as a company that stopped paying attention, and candidates notice.
Roles are also prospecting
Every open role advertises what you need, which -- as finding customers explains -- is exactly what vendors read. Publishing specific roles is free market signaling: partners, candidates and customers all update their picture of you from it. Publish deliberately, in both senses.