Your company page is read by four audiences with four different questions: candidates ("should I work here?"), customers ("should I buy?"), partners ("should we integrate?") and machines ("what facts go in the index?"). One well-built page answers all four.
Say what you do in the first two sentences
The description field carries the most weight on the page. Name the customer, the problem and the product -- "We sell compliance automation to European fintechs" -- before any mission language. Candidates self-select on it, customers pattern-match on it, and search engines rank the page for the nouns in it. A description that could describe ten companies ranks for none of them.
Fill every structured field
Size, industry, location: these are not decoration, they are the company directory filters. An unfilled field removes you from every filtered search that would have matched -- the candidates and buyers who filter by "11-50, hiring" never see the company that left size blank. Completeness here is free distribution.
Verify, then publish roles
Verification puts the trust badge on the page; open roles put live content on it. A verified page with current roles is the complete answer: real company, doing things, hiring now. Each role page links back here, so every posting is also an inbound link to the company page -- publishing roles is page-rank strategy as well as hiring strategy.
Keep it fresh or it decays
Stale pages sink: closed roles left open, headcounts from two fundings ago, descriptions of a pivoted product. Audit quarterly -- close filled roles the week they fill, update size annually, rewrite the description when positioning changes. Freshness signals (including the sitemap's last-modified dates) compound for pages that earn them and punish pages that do not, exactly like they do for profiles.
Link it like you mean it
Careers page, website footer, job ads, investor portfolio page, employees' profiles. The company page should be one click from everywhere your company already exists online. Inbound links are what promote a correct page into a ranked page -- the page earns the content grade, links earn the ranking.